Beyond Briefings
Creative Tactics in Analyst Relations
Beyond Briefings: Creative Tactics in Analyst Relations
Think analyst relations are confined to boardrooms and briefings? Think again. It's time for some creative tactics.
Analyst relations often fall into a routine of predictable interactions, limiting the potential for impactful engagement and insights.
Why/How:
Interactive Demos: Showcase your products and innovations through interactive demos that leave a lasting impression.
Customer Testimonials: Involve satisfied customers in your analyst interactions to provide real-world evidence of your impact.
Industry Events: Leverage industry events for informal analyst interactions, providing insights into your company culture and values.
Social Media Engagement: Engage with analysts on social media platforms, sharing insights and participating in industry conversations.
Content Co-Creation: Collaborate with analysts on research papers, blogs, or webinars to build credibility and visibility.
Analyst Days: Host dedicated analyst days to deepen relationships, offering exclusive insights into your strategy and roadmap.
Executive Access: Provide analysts with direct access to your executives, fostering transparency and trust.
Custom Research: Commission custom research projects with analysts to explore new market opportunities or validate strategies.
What unconventional analyst relations tactic has made a difference for your brand?
Break the mold in analyst relations. Embrace creative tactics to build deeper, more impactful relationships with industry analysts.